Tell me what you're working on.
A little context and a useful link are enough to start.
Figuring it out has always been the job.
I moved from Italy to the UK at around twenty and built my life and career here. What started in hospitality and creative freelancing grew into marketing, automation and building systems, with the same habit running through it: finding a way forward.
My story
Italy to the UK
I moved with limited resources and no family nearby to fall back on. Finding a way forward stopped being optional, and that resourcefulness stayed with me.
Hospitality & creative freelancing
Hospitality paid the bills while I built freelance experience in social media, graphic design and video. I became interested in what makes people give something their attention.
Marketing, agencies & enterprise work
Creative work grew into social media, paid advertising and wider marketing strategy. Agency and enterprise work taught me to connect different disciplines and carry ideas through with other teams.
AI & automation
Alongside marketing, I began building better ways to handle repeat work, organise knowledge and put useful tools into practice.
The work today
Today, I’m Commercial Marketing Manager at The Adaptavist Group, alongside independent work with creators and businesses and the development of MRVN OS.
Why I do this
I’ve worked inside agencies, and I’ve seen how easily a client can become an account to manage and a list of tasks to complete. That’s not the relationship I want to build.
I want to understand what you’re working towards, care about the outcome and stay close enough to the work to make a useful difference. You should know who you’re working with and feel understood, not passed between people.
Working across creative, marketing and technology helps me look beyond a single service. For a creator, that might mean a product their community wants. For a business, it might mean a better customer journey or less repetitive work. The starting point is what matters to you.
Selected experience
| Context | Role | Contribution | Discipline |
|---|---|---|---|
| The Adaptavist Group | Commercial Marketing Manager Current | Manage marketing campaigns across social, search and programmatic, contributing to the growth of a tech unicorn serving around 75% of Fortune 500 companies. | |
| Amazon AWS | Programmatic Consultant | Worked across enterprise advertising accounts including Disney, American Express, Visa, Netflix, Johnson & Johnson and Procter & Gamble. | |
| LEGO UK | Social Growth Consultant | Worked with LEGO UK’s in-house and agency teams to expand social reach and audience growth around Disney’s 100th-anniversary activity. | |
| L’Oréal Italy | Creator Sponsorship Consultant | Sourced and managed creators for a six-month programme of strategic sponsorships supporting market repositioning. | |
| Digital & social agencies | Head of Marketing & Social Media | Led marketers, copywriters and designers to grow agency client accounts, reduce acquisition costs and increase customer lifetime value. | |
| SMEs & creators | Growth Operator | Helped SMEs improve growth and marketing performance, and supported creators in accelerating audience growth and becoming better positioned for brand sponsorships. | |
| MRVN OS | Founder | A personal AI system I'm building and already use internally to support research, planning and delivery. |
What I am like to work with
Plain answers
If something is unlikely to work, you will hear that early rather than after the invoice. If I do not know, I will say so and then go and find out.
Evidence first
Strong opinions are fine as starting points and useless as conclusions. Assumptions get tested. Mine included.
Hands on the work
There is no team behind me producing the deliverables. That limits how much I take on and is precisely why the work is worth having.