Tell me what you’re working on.
What you do, what you want to build or change, where you feel stuck, and any links worth seeing. That is enough for a useful first reply.
I’m Robin Poropat and I make ideas work
Strategy and execution, with one person who understands the whole picture.
Build on what you’ve already started
Products your audience will value.
Build on the trust you’ve earned with digital products your community genuinely wants. Create another way to support your work while giving your audience something worth having.
Reach more of the right people.
Find the content, campaigns and channels that bring the right people to you. Test what earns their interest and helps them take the next step.
More time for your best work.
Spend less time on repeat tasks and more on the work that needs you. Practical AI and automation, whether you’re starting from zero or improving what’s already there.
A presence that feels like you.
Bring your message, identity and website into focus so people understand what you offer. Make your value clearer without losing what makes you different.
How I can help you
Build a business around your creativity.
Your audience already values what you do. Let’s build products and opportunities that support your work while keeping that trust at the centre.
- Shape a product your audience actually wants.
- Build a clear path from the idea to its launch.
- Find content opportunities that support growth.
- Prepare for the right brand partnerships.
- Free up time with useful automations.
Practical support for your next stage.
Whether you need more enquiries, smoother day-to-day work or a clearer online presence, focus on the changes that fit your goals and your team.
- Put AI to work from your current starting point.
- Reach better-fit customers through search, social and advertising.
- Improve the path from first enquiry to customer.
- Make your brand and website clearer and more credible.
Selected experience
| Context | Role | Contribution | Discipline |
|---|---|---|---|
| The Adaptavist Group | Commercial Marketing Manager Current | Manage marketing campaigns across social, search and programmatic, contributing to the growth of a tech unicorn serving around 75% of Fortune 500 companies. | |
| Amazon AWS | Programmatic Consultant | Worked across enterprise advertising accounts including Disney, American Express, Visa, Netflix, Johnson & Johnson and Procter & Gamble. | |
| LEGO UK | Social Growth Consultant | Worked with LEGO UK’s in-house and agency teams to expand social reach and audience growth around Disney’s 100th-anniversary activity. | |
| L’Oréal Italy | Creator Sponsorship Consultant | Sourced and managed creators for a six-month programme of strategic sponsorships supporting market repositioning. | |
| Digital & social agencies | Head of Marketing & Social Media | Led marketers, copywriters and designers to grow agency client accounts, reduce acquisition costs and increase customer lifetime value. | |
| SMEs & creators | Growth Operator | Helped SMEs improve growth and marketing performance, and supported creators in accelerating audience growth and becoming better positioned for brand sponsorships. | |
| MRVN OS | Founder | A personal AI system I'm building and already use internally to support research, planning and delivery. |
How I make it happen
Understand
Start with your audience, your goals and what’s getting in the way.
Prioritise
Choose the changes most likely to move you forward. Keep effort where it matters.
Build
Create the product, campaign or system your next step needs.
Test
Compare ideas in practice to find what your audience responds to.
A/B testing helps us compare offers, messages or pages before committing more time or budget. The approach fits the traffic and audience available.
Improve
Use what we learn to make the next version better.
Figuring it out has always been the job
I moved from Italy to the UK on my own at twenty, with very little money and no plan B.
That taught me to learn what was missing and find a way forward. Working across creative, marketing and technology now helps me see where your best opportunities lie and what’s standing in the way of your goals.
